Understanding Media Production And Techniques Media Essay

Understanding Media Production And Techniques Media Essay Advertising is like a form of communication, often intended to persuade the viewers or listeners to purchase or consume a product. It crosses numerous platforms from broadcast, print, billboard and online. Video production, or videography, is the art and service of videotaping, editing, and distributing a finished video product. This can include television production, commercial video production, and corporate and event videos. Elements of video production include (1) Pre-Production, (2) Production, and (3) Post Production, and all video productions are organized this way to ensure that the process is a seamless one, and the final-result is as envisioned. Production is the shooting stage of your shoot, which includes cinematography, audio, lights, as well as directing, art and effects. Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or satellite from the event location to a studio in order to be broadcast. Tips for video production The best way to understand video production is to think of it as a process. The process is always the same, whether you are producing a simple video or a intricate one. Here is a description of the process, step-by-step. It can be broken down into three phases. Pre-production Production Post-production Pre-production is probably the most important and the easiest. Even if you want to outsource most of the work, you can (and should) do most of the pre-production yourself. Pre-production includes everything you do before you ever touch the camera. First, think about what you want your finished video to be. Ask yourself these questions. Who is your audience? What does your audience need or want to hear? What does the audience already know? What style of video would appeal to your target audience? What is your budget? What resources do you have readily available? The answer to these questions will determine most everything else. Next, think about what you should actually go and get on video tape. Do you need to interview experts? Do you need footage of specific things that represent your subject? Where and how will you video tape these things? Plan it all out. Make phones calls. Schedule crews, etc. Write out a first draft of your script. Nothing needs to be carved in stone at this point, but a working script will help you collect all your thoughts. A good script should be conversational. Pretend you are explaining the subject matter to a friend. What would you say to them? Write that down and then modify it by using more colourful words and better descriptions. Video scripts are best if they use simple, short sentences. Avoid long, complex words that will be tongue twisters. Read it aloud to test it. Have someone else listen to you and get their reaction. The production phase includes gathering all of your raw materials. All your raw video and audio. This phase probably takes the most work and know-how, especially if you are shooting everything from scratch. Post-production is the phase where you take all your raw materials and assemble them into a finished video. Mostly, post-production means video editing. There are many wonderful computer video editing programs that do a great job. Personally, I use Final Cut by Apple Computers. This is an advanced video editing program that allows you total control over every single aspect of your video. Most beginners would never want to fool with it. A beginner would be much better off with a simple program like Windows Movie maker or iMovie, which are both free. Those programs rely on pre-produced templates that make it much easier and less complex. Sony Vegas Movie Studio is a popular program that is inexpensive and allows more control than the freebie programs but isnà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t nearly as complicated as Final Cut. Video editing is also a step-by-step process and I have many free tutorials here on video production tips.com that will help you. So there you have it, a brief description of the process of video production. Audio production The post process in recording acoustic music is often referred to as mixing, as this process happens after recording the musicians. In electronic music the workflow is usually quite different, and in this context the term post processing would typically not refer to the actual mixing process but rather what is applied to the resulting mix-down. With todays increasing amount of music software and musicians creating electronic music in their homes, post production is often done by the musicians themselves. The process typically involves equalization, audio level compression, multi-band audio compression, and limiting. This process somewhat overlaps but should not be mistaken for the term mastering, as post production is usually performed on a per-song basis, whereas mastering is aimed at preparing an entire list of songs for a specific media type. Audio Post Production usually refers to audio that is synchronized with video. This applies to TV, cinema, and commercials. One major aspect of audio post production is the use of ADR, or automatic dialogue replacement. Sometimes the original, or production audio, lacks in performance or quality, and the actor or actors are brought into a sound studio to record some or all of their dialogue from the project. Other elements such as foley, music, and voiceover are also added during post production. Online multimedia production Multimedia is the use of several different media to convey information (text, audio, graphics, animation, video, and interactivity). As multimedia solutions, we understand the solutions that use animation, as a rule, they are developed in Flash. As distinct from static texts (html), multimedia allows to show your product (service) in action, can include audio/video fragments thus making the story about your company more dynamic and attractive and helping it to reach better effect than a static solution could. Research has indicated the following areas are important for new entrants in the creative industries: Client service As a service industry, the client is at the heart of the operation. Some of the most junior roles (such as runners, assistants and receptionists) can be the most customer-facing. As is often said, clients are hard won and easily lost. Transferable skills the ability to apply the same logic and thought processes from one area of advertising to another makes any new entrant more employable. Good numeracy / literacy skills and attention to detail entry level roles are often responsible for a large about of data wrangling. Logging information  as well as monitoring numerical data needs to be accurate in a pressurised environment. Good timekeeping and self organisation good organisation skills are highly sought after in all industries, but particularly in  advertising where deadlines are tight. Speaking and self presentation: these skills relate to client service but are of great importance in  a sector where image is important.

Survey’s Burger King, Wendy’s, Mcdonalds

Krystal Williams January 29, 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older. 2. Do you agree with each one? Why/ or why not? Yes I do believe is the targeting rate for McDonald’s. McDonald’s is a family restaurant and the ideal place for kids and teenagers to go and sit down and eat. * Wendy’s is trying to give up on the fast food when it comes to the age group of 18-24 year olds. The chief executive Roland Smith said that â€Å"Wendy’s plan to target the 24-49 year age group. † I can kind of agree to what he is saying, because I don’t hardly hear people say I’m going to Wendy’s to grab something to eat, the main two restaurants I hear are McDonald’s and Burger King. Yes I do believe Burger King does target the age group from children to elder adults, because Burger King, because from my experience I see mostly everyone eating Burger King from children, to adults, and to elderly adults. 3. What changes in the technology environment have made it possible to YouTube to flourish? * YouTube can remind you of Google; when people want to look up something they just Google it. That is what YouTube is about. There are many viewers on YouTube uploading videos and watching videos. YouTube videos vary from music, movies, or how to do something. 4.How effective has YouTube between in distinguishing themselves from potential competitive? * YouTube corresponds to the mainstream media’s material to mass audiences. YouTube is controlled by viewers, listeners, and readers. 5. What technolog ical changes maybe on the horizon that could cause problems for YouTube? * The two only changes I can see that can cause a problem to YouTube will be sooner or later there will be a surcharge to having a YouTube account just to upload videos. Or something bigger and better comes out that can out do YouTube, like Facebook did to MySpace.

Genres of Literature Essay

Genres of literature are important to learn about. The two main categories separating the different genres of literature are fiction and nonfiction. There are several genres of literature that fall under the nonfiction category. Nonfiction sits in direct opposition to fiction. Examples from both the fiction and nonfiction genres of literature are explained in detail below. This detailed genres of literature list is a great resource to share with any scholars. Types of Nonfiction: Narrative Nonfiction is information based on fact that is presented in a format which tells a story. Essays are a short literary composition that reflects the author’s outlook or point. A short literary composition on a particular theme or subject, usually in prose and generally analytic, speculative, or interpretative. A Biography is a written account of another person’s life. An Autobiography gives the history of a person’s life, written or told by that person. Often written in Narrative form of their person’s life. Speech is the faculty or power of speaking; oral communication; ability to express one’s thoughts and emotions by speech, sounds, and gesture. Generally delivered in the form of an address or discourse. Finally there is the general genre of Nonfiction. This is Informational text dealing with an actual, real-life subject. This genre of literature offers opinions or conjectures on facts and reality. This includes biographies, history, essays, speech, and narrative non fiction. Nonfiction opposes fiction and is distinguished from those fiction genres of literature like poetry and drama which is the next section we will discuss. Genres of Fiction: Drama is the genre of literature that’s subject for compositions is dramatic art in the way it is represented. This genre is stories composed in verse or prose, usually for theatrical performance, where conflicts and emotion are expressed through dialogue and action. Poetry is verse and rhythmic writing with imagery that evokes an emotional response from the reader. The art of poetry is rhythmical in composition, written or spoken. This genre of literature is for exciting pleasure by beautiful, imaginative, or elevated thoughts. Fantasy is the forming of mental images with strange or other  worldly settings or characters; fiction which invites suspension of reality. Humor is the faculty of perceiving what is amusing or comical. Fiction full of fun, fancy, and excitement which meant to entertain. This genre of literature can actually be seen and contained within all genres. A Fable is a story about supernatural or extraordinary people Usually in the form of narration that demonstrates a useful truth. In Fables, animals often speak as humans that are legendary and supernatural tales. Fairy Tales or wonder tales are a kind of folktale or fable. Sometimes the stories are about fairies or other magical creatures, usually for children. Science Fiction is a story based on impact of potential science, either actual or imagined. Science fiction is one of the genres of literature that is set in the future or on other planets. Short Story is fiction of such briefness that is not able to support any subplots. Realistic Fiction is a story that can actually happen and is true to real life. Folklore are songs, stories, myths, and proverbs of a person of â€Å"folk† that was handed down by word of mouth. Folklore is a genre of literature that is widely held, but false and based on unsubstantiated beliefs. Historical Fiction is a story with fictional characters and events in a historical setting. Horror is an overwhelming and painful feeling caused by literature that is frightfully shocking, terrifying, or revolting. Fiction in which events evoke a feeling of dread in both the characters and the reader. A Tall Tale is a humorous story with blatant exaggerations, swaggering heroes who do the impossible with an here of nonchalance. Legend is a story that sometimes of a national or folk hero. Legend is based on fact but also includes imaginative material. Mystery is a genre of fiction that deals with the solution of a crime or the unraveling of secrets. Anything that is kept secret or remains unexplained or unknown. Mythology is a type of legend or traditional narrative. This is often based in part on historical events, that reveals human behavior and natural phenomena by its symbolism; often pertaining to the actions of the gods. A body of myths, as that of a particular people or that relating to a particular person. Fiction in Verse is full-length novels with plot, subplots, themes, with major and minor characters. Fiction of verse is one of thegenres of literature in which the narrative is usually presented in blank verse form. The genre of Fiction can be defined as narrative literary works whose content is produced by the imagination and is not necessarily based on fact. In fiction something is feigned, invented, or imagined; a made-up story. The Oxford English Dictionary is a great place to consult for any further definitions of the different genres of literature explained here.

Odyssey vs O Brother, Where Art Thou - Free Essay Example

Sample details Pages: 5 Words: 1620 Downloads: 5 Date added: 2019/04/01 Category Literature Essay Level High school Tags: Odyssey Essay Did you like this example? In Odyssey, the main character Odysseus leaves his land and family in order to battle for an ally’s kidnapped wife, the battle of Troy. He spends a decade later trying to return home, battling various ills and evils so that he may eventually be able to return home. In his long absence, his wife Penelope has the battle of her own to resist the suitors congregating in her home in an attempt to win her hand in marriage. Don’t waste time! Our writers will create an original "Odyssey vs O Brother, Where Art Thou?" essay for you Create order Their son Telemachus battles a mostly internal war in both missing his father and despising the suitors who are ruining his home and overtaking his life. In O Brother, Where Art Thou?, the three main characters Everett McGill, Pete Hogwallop, and Delmar O’Donnell escape from a prison chain gang. Everett convinced his fellow inmates that he has hidden a treasure that must be recovered before his hometown is flooded in the name of progress and the creation of a dam. Unbeknownst to his companions until near the end of the film, he is actually in prison for unlawful practice of law, and the treasure does not exist. The trio travels back to McGill’s hometown, with many interesting adventures along the way, including meeting a blind man who foretells their future, McGill’s attempts to woo and win over his wife Penny, and becoming a famous singing trio who receive a pardon for their crimes due to their immense popularity. Homer’s epic The Odyssey and Ethan Coen and Joel Coen’s movie O Brother, Where Art Thou? are remarkably similar despite several large differences. The most notable differences between the two media are the setting, the number of primary characters, and the history and story of the main character(s). The similarities are numerous, and include the varying array of adventures, the theme of nostos, and the pursuit of material reward. In Homer’s epic, the story takes place centuries ago, while the Coen’s movie takes place very recently, in the 1930’s. These differences bring with them different cultures and values. In Odysseus’ time, honor was valued above nearly all else. Homer shares a story of men who were highly valued when they died in battle, which was considered a good, respectable death. In the time period McGill, Hogwallop and O’Donnell lived, honor was not as valued. Rather than being men who were very well off, who left home to do battle, these three are escaped convicts. They hold no honor, something that is very evident when Everett McGill finds that his wife is engaged to another man and has lied to their daughters, preferring to tell them that their father was hit and killed by a train than to tell them he has been jailed. Odysseus’ wife Penelope waits for him for ten years, remaining faithful to him at all costs. She also shares her husband’s good name with their son Telemachus, and they both refuse to fully accept the possibility that Odysseus is dead without irrefutable proof. In contrast, McGill’s wife Penny tells their three daughters that he was hit and killed by a train, to avoid the stigma and shame associated with having a criminal for a husband. The girls believe their mother, as they have no reason not to, and Penny becomes engaged to another man rather than remain faithful to her husband. Despite these differences, both McGill and Odysseus do what they must to get their wives back from the suitors. While McGill takes a much less O Brother, Where Art Thou?violent stance, by punching his wife’s fiancà © and then finding her original wedding band (her requirement to take her hand again), and Odysseus elects to violently murder all the suitors in his home, as well a s any maids that slept with the suitors or other workers who aided the suitors above and beyond their basic duties. These two men have different family dynamics, but the same dedication to their wives and children. In the Odyssey, there is one main character. While there are three central characters, Odysseus, Telemachus, and Penelope, the story only follows one at a time, with Odysseus ultimately being the main character. In O Brother, Where Art Thou? there are three main characters. McGill, Hogwallop and O’Donnell are together at almost all times. This story also has one main character that it follows, McGill, instead of following the stories of the three most important characters. There is a varying depiction of the most common and important characters. The characters also have different stories and histories. Some has been covered above, but there are other large differences. Odysseus is a noble, often given the title â€Å"godlike,† and lives on a large property that supports his in-laws and allows him room and wealth for many flocks of animals, workers, and servants. Odysseus is well-respected, and his name is well known due to his high social status. The three in O Brother are criminals, without more than the possessions of the average middle to low class person during the time – at least before they were jailed. Their names are originally only known because of their failures to obey the law, and because they are escaped criminals. Later on, they are known because of their hit singing ability, but that is not even under their own names, but their â€Å"band† name. While Odysseus is known for his good deeds, McGill, Hogwallop and O’Donnell are known for their misdeeds. The similarities between the two stories are extensive, so I will only focus on a few. There are similarities not only in plot and the adventures the characters embark on and are involved in, but both are ripe with metaphors. In both tales, the main characters are following the strong theme of nostos, or the want/need to return home. Odysseus is battling gods, monsters, even visits Hades to help him return to his family. McGill convinces two others to break out of a chained roadside jail so that he can return to his wife and daughters. In addition, both stories begin with our â€Å"heroes† in captivity when they are first introduced. Odysseus is on an island with Calypso, and the three in O Brother are jailed. Both escape captivity, though through different means. Though at opposing ends of the story, Odysseus, McGill, Hogwallop, and O’Donnell end up floating on driftwood due to violent waters. For Odysseus, the waters are so intense because he had angered the god of the sea, Poseidon earlier in the story. Poseidon did everything in his power to keep Odysseus from getting home, though he was unable to kill Odysseus because of Zeus’ direct orders. As a result, Odysseus handcrafted raft is torn to pieces, and he floats on broken pieces until he has mustered the courage to attempt a swim to land. McGill and company were left floating on their own coffins after the valley they were in was flooded to create a dam. They also narrowly avoided death by those who wanted to kill them, the local sheriff and his men who wanted to hang them (which was why their coffins were there). In other parts of the stories, they both have their future foretold by a blind clairvoyant (in O Brother, the clairvoyant is the blind man who gives them a ride on the handcart, in Odysseus it’s the prophet Theoclymenus). All four characters are seduced by sirens, though they take very different approaches to the water-loving singers. Also in line with the sirens, only one character becomes seduced by them, with Odysseus tied to the mast of his ship and Hogwallop is basically kidnapped for ransom. Another similarity would be when Odysseus and his crew meet, are terrorized by, and escape Polyphemus, the Cyclopes. In O Brother, the men meet and are mugged by Big Dan Teague, another large man who also lures them in with food (though Polyphemus lure isn’t intentional) and they certainly cannot beat with strength alone, and kills one of their â€Å"men† (they believed one had been turned into a frog, who Teague squishes, similar to Polyphemus eating smashing and eatin g some of Odysseus’ crewmates). I was shocked between the similarities between these two stories. I read Homer’s Odyssey in the college I originally attended for my English class, and watched O Brother, Where Art Thou? once before with my father as it’s one of his favorite movies. It didn’t strike me that they were so similar until this paper challenged me to consider it. It seems almost as if they are the same story, and I am honestly shocked that I never noticed the wide array of similarities before. I think this is a very effective way of sharing the story with others, and makes the crazy things that happen seem as plausible in modern times as possible. Odysseus’ adventures today seem impossible, especially as most people now discount Greek mythology as nothing more than interesting stories of odd cultures from the past. By putting similar happenings in a modern context, though it has a lot of happenings that can be considered coincidental (such as correct predictions of future events by others), the Coen’s turn something improbable to plausible and funny. By doing this paper, I now look for similarities between Homer’s tale and other media I see. A lot of modern versions of epics and tales of grandeur, even in media like Scrubs and The Dresden Files. Also, the success of the movie and epic both show the eternal interest of the general population in an epic tale that includes plenty of â€Å"action† and a tale of romance, which is interesting in and of itself.