Swot Analysis of Canon Inc. - 1106 Words

SWOT Analysis of Canon SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simple to understand, tool used by many students, businesses and organisations for analysis. The following SWOT analysis looks at Canon which is operating in Technology industry. The analysis shows Canons Strengths, Weaknesses, Opportunities†¦show more content†¦Ã¢â‚¬ ¢ Canon’s reputation is strong and popular, meaning people view it with respect and believe in it. †¢ Being financially strong helps Canon deal with any problems, ride any dip in profits and out perform their rivals. †¢ A strong brand is an essential strength of Canon as it is recognised and respected. †¢ Canon has a high percentage of the market share, meaning it is ahead of many competitors. †¢ High quality products/services is a vital strength, helping to ensure customers return to Canon. †¢ Canon’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. †¢ Development and innovation are high at Canon with regard to their products/services, which is a sure strength in its overall performance. †¢ Canon’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. †¢ Supplier relationships are strong at Canon, which can only be seen as strength in their overall performance. Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Canon. †¢ Problems with stock are a weakness for Canon as they need to keep up with demand. †¢Show MoreRelatedCompany Description Of Canon Inc. Essay1418 Words   |  6 Pages1. Company Description 1.1 Introduction: Canon Inc. is a multinational corporation which is founded on August 10, 1937 and headquartered in Tokyo, Japan. The Chairman and CEO of the company is Fujio Mitarai and the founders are Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda. They are specialized in the manufacturing of imaging and optical products like cameras, camcorders, printers, photocopiers, steppers and medical equipment. As of December 31, 2013 Company recorded 26,114 employeesRead MoreApplied Strategic Management a Strategic Analysis of Canon3368 Words   |  14 PagesManagement A Strategic Analysis of Canon word count : Executive Summary Canon has around 77 years of history and it is full of ups and downs, highs and lows, for which it is what we would expect in such a high innovative company. Over the years, Canon has been introducing various types of products over the years and gradually became the leader in imaging markets. When people think of buying a camera, first brand pops out in their head is â€Å"CANON†. Read MoreCanon Business Manual6600 Words   |  27 PagesCanon Global, Business Manual Business Manual International Business amp; Management Studies Class: 1B Group: 2 Made by: YPC Date: 4th December, 2009 1. Preface The purpose of this report, made by YPC (1st year students in INHOLLAND), is to develop a business manual for Canon Global which provides future new employees to obtain information about the company. In other words how the company works; the processes of the company; the products sold by the company; communication strategiesRead MoreCanon Supply Chain Management2263 Words   |  10 PagesThe Canon Company was founded in 1933 with the sole intent of producing the world’s best 35mm camera. By the 1960s, the company began to explore the imaging technologies industry and started developing business machines such as printers and calculators. In 1967, the management slogan cameras in the right hand, business machines in the left was unveiled and in 1969 the company changed its name from Canon Camera Co., Inc. to Canon Inc. (Canon Inc., 2013) This was a turning point for Canon; it beganRead MoreRicoh s Brand, An International Leader Of The Digital Imaging And Document Management Ess ay1487 Words   |  6 PagesIntroduction Ricoh’s brand was an international leader in the digital imaging and document management industry. Ricoh Canada Inc. is a wholly owned subsidiary of Ricoh Americas Corporation with a head office in Toronto and headquartered office in Japan. The primary source of Ricoh’s revenue – delivery and maintenance of printing and copying devices to different customer segments. As of 2012 CEO of Ricoh admitted that the technological advancement disrupted RCI legacy business and thus create a lotRead MoreStrategic Management Comparison Between Nikon and Cannon6298 Words   |  26 PagesNIKON VS CANON | STRATEGIC MANAGEMENT ANALYSIS | | 4/1/2012 4/1/2012 Table of Contents Strategic Management Comparison between Nikon and Canon 3 Introduction 3 Nikon Company Background 4 Logo 4 History 5 Products 5 Canon Company Background 6 History 6 Logo 7 Products 7 Nikon Corporate Information 8 Mission 8 Vision 8 Canon corporate information 9 Mission 9 Vision 9 Corporate Philosophy 9 SWOT Analysis 10 Nikon 10 Strengths 10 Weaknesses 11 OpportunitiesRead MoreThe History of Kodak Essay3026 Words   |  13 Pagesmarket. Kodak has struggled to successfully evolve its film-based business structure to the new structure of digital-based technology, which has allowed for competitors to enter the market, decreasing Kodak’s market share. Competitors (such as Canon Inc., Fuji Photo Film Co., Hewlett Packard Co., Nikon, and Sony Corp.) have posed major threats to Kodak’s livelihood. Kodak faces a 5% drop in film sales (2001-2003) and a 3% reduction in overall revenues over the same time period. In addition, revenuesRead MoreMarketing Plan For Whole Foods Market1554 Words   |  7 Pagesare seafood, meats, cooked foods, and bakery goods (Whole Foods Market History, 2015). An ethical concern for Whole Foods Market is the fish being produced by prisoners. According to the news article, fish being farmed may have come from a prison in Canon City, Colorado. This program through Colorado Correctional Industries says on its website the mission is to train inmates with skills and work ethics so they can gain employment and be contributing members to society upon their release from jail (WholeRead MoreBusiness Analysis of Google Co.8288 Words   |  34 Pagesprograms. Google through this decade has developed numerous services and products. It acquires other businesses and expands business continuously. We will lead you to the analysis of Google in this report. The analysis will cover both financially and strategically. Income statement Google Inc. 2005 – 2007 Common size analysis | |12/31/2005 | |12/31/2006 | | |(000s) Read MoreStrategic Management9967 Words   |  40 PagesInternal Factor Evaluation (IFE) Matrix 10 Step 8: Prepare a Strengths-Weakness-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal External (IE) Matrix, Grand Strategy Matrix and Quantitative Strategic Planning Matrix (QSPM as Appropriate. Gives Advantages and Disadvantages of Alternative Strategies 11 8.1 SWOT Matrix 11 8.2 SPACE Matrix 14 8.3 BCG Matrix 15 8.4 IE Matrix 16 8.5: The Grand Strategy Matrix

Propaganda Under Official Party Lines - 2207 Words

In Nazi Germany, the effort of consolidating propaganda under official party lines began gradually, following Hitler’s rise to power in 1933. Joseph Goebbels, Hitler’s Minister of Propaganda, created the Filmkreditbank in June 1933 as a means of credit lending to the film industry, which had suffered greatly in the recent depression. The entertainment industry also enjoyed a significant tax cut, from 11 to 8.5 per cent1]. In 1934, the Cinema Laws meant that the film industry could be corralled into a more unified message; the provisions allowed designations to be awarded to films that exemplified National Socialist ideals[2]. Films given these distinctions would enjoy elevated recognition and, consequentially, financial success, and those involved in the film would gain higher prospects in the film industry as a result[3]. Through this method of promotion, Goebbels was able to filter through the films he deemed â€Å"vague [and] formless† and promote those which â€Å"reflect[ed] national contours†[4]. The freedom of the press suffered greatly following the Reichstag Fire; over 230 leftist publications were shut down in the aftermath, and the rest of the leftist press, having been labeled a â€Å"Jewish† asset, was soon after expropriated and dismantled[5]. In the midst of this, Max Amann, Hitler’s spearhead in the press campaign, attempted to organize the chaos, but simplifying the structure to a top-down, regimented bureaucracy and reducing publications by 40 per cent had not achievedShow MoreRelatedEssay on The Forms of Propaganda Used by the State in Nazi Germany973 Words   |  4 PagesThe Forms of Propaganda Used by the State in Nazi Germany One of the purposes of dictatorship was to give the Nazis control of peoples lives. The more control they had, the more easily they could put their aims into effect. The job of controlling people thus became one of the main tasks of the Nazi state. Party propaganda was evident throughout German society and served as a means by which the state could effectively reach every German and summon absolute loyalty toRead MoreThe Rwanda Genocide Essay1113 Words   |  5 PagesJewish people and religion was the source of their downfall, and the genocide of the Jewish people was their only option. Propaganda for the Rwanda Genocide began when the RPF (Rwandan Patriotic Front) invaded Rwanda in 1990. Thus, the Hutu Power Movement began. A group of government officers and officials began a magazine called â€Å"Kangura†, which spread anti-Tutsi propaganda. The Hutu Ten Commandments, which were published in the Kangura, was an example of racist guidelines for the Hutus if theyRead MoreFree Expression Within The Soviet Union1573 Words   |  7 Pagesbefore exploding in the 1980s under Gorbachev. Movements in art, music, and literature contributed to the push towards glasnost. This reform came about after decades of resistance to state control of culture and expression in the Soviet Union through the early years(Lenin Stalin), middle years(Khrushchev Brezhnev), and the later years(Andropov, Chernenko, Gorbachev). During the early years of the Soviet Union, uniformity within the country was established under the state but pockets of resistanceRead MoreThe Dystopian Society Of The Novel 1984 1602 Words   |  7 Pagestaught to trust these high ranking officials, but can we really? The novel 1984 warns readers of what could happen if people mindlessly follow their leaders without knowing the entire situation. The dystopian society in the book, Oceania, is supposed to portray our country. They have a totalitarian government where they all worship this public figure called Big Brother, and their whole country is revolved around the war that they partake in. The outside party is the lower ranked citizens, and theRead MoreThe Dangers of Totalitarianism1312 Words   |  6 Pagesincrease their power. In the novels 1984, by George Orwell, and Anthem, by Ayn Rand, propaganda, class distinction, and naivety are explored in fictional societies. Orwell’s and Rand’s stories are based on dy stopias and the individuals of those societies who dare to stand out. George Orwell uses Winston Smith, the timidly rebellious protagonist; The Party, the ruling government; and Big Brother, the face of The Party; and Ayn Rand utilizes Martyrdom, the sacrificing of oneself; Naming, a process usingRead MoreThe Russian Revolution Of The Soviet Union1654 Words   |  7 PagesDemocratic Republic (GDR) under the control of the Soviet Union. Life and society in general, was controlled by government, not just political institutions but also social institutions as well. The people were always watched and suspected by the elites in the communist party using their network of secrete spies and police. Only later to be overthrown in a domino effect of Revolutions all throughout Eastern Europe towards the final years of the Soviet Union. The Russian Communist party took hold of theirRead MoreA Beautiful Friendship: Adolf Hitler and Josef Stalin911 Words   |  4 Pagesown request. Litvinov, of Jewish origin and strongly anti-Nazi, had been replaced by Vyacheslav Molotov. His ethnic origins would not embarrass Hitler in dealing with communists. Until the official announcement of the Nazi-Soviet pact, few believed such a agreement possible, especially the Communist Party leaders in the United States and the rest of the world - because the Soviet Union had posed as the dedicated leader in the fight against fascism. When Berlin and Moscow announced on Aug. 20, 1939Read MoreTiananmen Square Incident(1989) - compare to 1984.1568 Words   |  7 Pagesdisturbed by what he saw. He believes totalitarianism will be the method that communist party adopts to fight freedom. The book foreshadows many of the events that will happen in a communist society. In many ways, the incident of Tiananmen Square in 1989 echoes 1984, which is a warning that totalitarian government is a power abuser, propaganda manipulator, and democracy suppressor. Power AbusivenessThe party seeks power entirely for its own sake. We are not interested inthe good of others; we areRead MoreEssay on 1984: A Prophesy for the Future?1049 Words   |  5 Pagespolitical party. Usually the leader is a person who has a kind of charisma that makes his authority inherent and compelling. The leader defines himself as the embodiment of the nation’s will and ideal. The leaders build cults around themselves and transformed public rituals into occasions for veneration. Public rallies and parades were meant to display the strength of the leader. The military would function at the will of the leader and changed to meet the needs of the government. The party is alwaysRead MoreHow Important It Is Setting The Stage Of Propaganda With Design881 Words   |  4 Pageslooked like spirits, music hitting on beat. The entire regiment of soldiers in line, massed together creates a feeling these men of their present day have now combined with the fallen men o f the past, yet forever fighting and standing for Germany together. It was all about setting the stage of each scene so that an emotional tie could be made. James M. Mayo, write about how important it is setting the stage in Propaganda with Design: Environmental Dramaturgy in the Political Rally. â€Å"The design coordinators

Economical Factor Free Essays

The reason for this is because chicken and park are a healthier option and they are low in fat products. Many large supermarket brand their own company names on different produces which have similar nutritional values. Access to shops is another economical factor, foods will be easy to consume it all depends on the way which the person is able to access shops. We will write a custom essay sample on Economical Factor or any similar topic only for you Order Now Many supermarkets provide the best value for money due to the competitive prices. Most of the supermarkets can be accessed by traveling in public transport. Also there are other ways which people can shop for example internet shopping has helped widely for many people to access foods but not many have the access to internet. Food supply is available to us in markets and some of the produces travel around the world in order to reach the supermarkets. This suggests that most fruit and vegetables are available for us any time of the year which has helped in developing menus. Due to this it has been a large affect on the foods which are being supplied for example food products like fish are easier to be supplied and bought by people. Socio-cultural issues : Diet can be influenced hugely by family. Our eating habits can be guided by our careers and they are the ones hen we are younger make choices such as what we should eat and what we should not eat. We can learn about various things such as healthy eating,religious rules or indirectly through the foods which we consume. Some people due to their religion they may fast or they might have beliefs that they are not allowed to eat certain animals because they believe that these animals are unclean, because children are bought up like this they are socialized into the values of their culture. Also eating meals together as a family could be important in some cultures. ISO some religions have religious occasions involve food as a ritual. Education- The amount of money which is sent on education population about healthy eating and food hygiene and things which influence the foods we eat are high. Public health is important. Environmental health is viewed by the could they make sure that they are monitoring anyone who is preparing food for the public to consume and they also ensure that the food is prepared in a hygienic way which the customers are able to buy it-elf there is unsafe food hygiene is identified then there will be notice which will be issued and the organization can be temporarily IR permanently closed down-The inspections are carried out with and with out the organization knowing . Also they are awarded with stars which are between O and 5 stars. Health Education has been promoted and campaigns has gone to show improvement in public awareness of healthy eating. For example the Five-a- day campaign began in 2003, this was when a huge amount of money was awarded by the big lottery in order to improve the consumption of fruits and vegetables in primary care trusts. There are many other campaigns such as Change 4 Life. Food hygiene is another important factor which will benefit health. Even if the product is fresh or high in quality if the food hygiene is not good then the product would cause effects such as people getting ill or even killing them. Food labels are on many food products they allow the buyer to make choices about what food they are eating. If someone is choosing a healthier option then they will be able to read the label and see if there are high and low of certain nutrients which they might need. Many foods are found in the supermarket they are often marketed as they has health benefits. There are certain rules which are the manufactures cannot call foods as they are reduced calorie, the food has to be in the standard version in Order to be called as lower in calorie-However there are no legal definitions for the term low-fat, but produces cannot call foods which are high in fat as low in fat. Also if a food label has a ingredient displayed on the ingredient section then they must have it. There will be different roles for different health professionals. Dieticians has to work with patients who will need special diet and they try to make sure that the individual to eat certain foods within restriction due to their medical condition while they are trying to maintain a healthy balanced diet. Public health nutritionists does not work with individuals but they advise the government about healthy eating. Their advice can form the basis of public campaigns-Doctors are the in a ideal position which they are able to discuss paints diets during consultations-Many of the times people might go to the doctors more often-elf money is not in the correct weight and also if they are developing health issues such as high blood pressure. So therefore the doctor can advise to avoid certain foods such as saturated fat or high-salt foods. The doctor can also be referred to dietician if it is necessary. Nurses can also understand both healthy diets and also special diets. They also can suggest what foods to eat and what to avoid for a range of medical conditions-Also nurses also help with tube feeding and they can ensure that those who unable to eat independently receive correct amount of food and drink. Careers who work in both residential and community settings should be able to understand a healthy eating and special dietary requirements. Due to the lack of knowledge some cares have poor understanding in how to improve their ability to advise individuals on good diet. Sports nutritionist will work mainly with athlete to help them with their diet and to maximize their strength and fitness to make them to perform at their best ability. Also the nutritionist can prepare a diet plan that will have various nutrients and training which they will need to participate. Health and fitness instructors work at gyms and leisure centers and they also include personal training to maintain people’s fitness levels but they are not athletes. They also have a good understanding of different diets and healthy eating as this is a part of their training. Social Policy – There are different ways which their are improvements to the diets of the population through social policy. There are different approaches to health education, and it also involves creating a lot of opportunities which will help people to choose healthy options for their diet. For example there were policies such as Nutritional Standards for School Lunches were agreed by the school Meals Review Panel and implemented in 2006. The standards require that: High- Quality meat,poultry or oily fish are regularly available , at least two portions of fruit and vegetables should be available with every meal, bread other cereals and potatoes are regularly available , deep- fried food is limited to no more than two portions per week, fizzy and other confectioneries are removed from school meals and wending machines , children and young people must have easy access at all times to free fresh ranking water in schools. How to cite Economical Factor, Papers

Proceed International Scientific Conference -Myassignmenthelp.Com

Question: Discuss About The Proceed International Scientifi Conferencec? Answer: Introducation Effective business communication is important for business success and the employees need to have good communication to make efficient business communication within and outside the office premises. As stated by Adnan et al., (2017), business communication should be concise and complete with management and employees' end. Business communication within the workplace must be clear and the employees must show confidence while conversing with others. In this study, I am going to test my business communication skills by identifying two key areas of personal capability. Soft skills are a combination of social skills, people skills and communication skills that help people in shaping the characters. Soft skills in communication are necessary to manage the people within the workplace (Berger, 2014). In order to manage the people, emotional intelligence and social intelligence both are important. Soft skills of an employee are also referred to as people skills as controlling and managing the people are needed. In soft skills test, there are 16 statements are there and each of the state has five scale rating like Likert scale. For each statement, the participant has to colour the column or scale he/she likes to choose. After answering all the questions, the participants need to calculate the score of the test. The statements are related to the feedback, decision-making, collaboration and speaking ability. Verbal communication skills test Verbal communication in the workplace is needed to quickly communicate with people in order to build the rapport with the co-workers. Verbal communication is the speaking ability in front of others that help the employees to gain influence, respect and become likeable among people within the workplace (Couldry Hepp, 2013). Verbal communication self-assessment test has 20 statements and each of the statement has 7 point scale. The participants of the test need to respond in an honest way as possible. The participants of this test need to choose 1 to 7 point based on the statement where 1 means very little' and 7 means a lot'. After taking the test, the participants need to calculate the score to understand the weaknesses and strengths in verbal communication. Non-verbal communication skill test Non-verbal communication among the people is done through the body language without words. Non-verbal communication is included the use of visual clues like body language, physical environment, distance and touch or voice. As stated by DeVito (2015), in working environment, wordless clues signal more than words through nonverbal communication. In the workplace, the leaders or managers use consciously or unconsciously use their facial expressions to make the opposite persons understand the meaning of the communication. In this test, there are 8 questions and each question has four alternatives. The participants have to answer correctly from the given alternatives. The participants can calculate the score after the test is done. Presentation skill test An effective presentation can reduce the conflict of communication. Presentation skills are associated with the confidence, relax and performance of the presenter. According to Fussell Kreuz (2014), employees can learn how to be comfortable and relaxed during the presentation and to increase the level of confidence during the presentation. Presentation skill test has 14 statements and each of the statement has five-point scales. The participants need to answer the statement accurately and five-point scales reflect not at all', rarely', sometimes', often' and very often'. After taking the test, the participants need to calculate the score. Self-perceived communication competency scale (SPCC) test Employees within a workplace try to communicate effectively with the fellow employees. As stated by Ganguly (2017), one employee can be more competent in one situation in communicating than other situation. On the contrary, one employee is competent in one situation and another employee is not at all competent in the similar situation. Self-perceived communication competency scale test has 12 statements. The operations need to give a score based on the statement from 0 (completely incompetent) to 100 (competent). After taking the test, the participants need to calculate the percentile of the sub-score through computer or calculator. Soft skill is also referred to as people skill that can help me to communicate effectively with the employees. Soft skills test comprised 16 questions and this test score ranges from 16 to 80. Fortunately, I scored 56 out of 80. Soft skill is important to me as this skill is helpful to manage the communication from leaders' or managerial level. At the managerial level, soft skills are important in communication to navigate the workplace environment, to work efficiently with others and to achieve the goals of the organisation. The result of the soft skill test showed me that I can identify the work process and I like to work with co-workers. My first priority is my needs; however, I like to work in collaborative. This test showed that my old habits of taking stress and tension during the work pressure. Verbal communication test Managers and leaders need to build the verbal communication in order to verbally motivate the people to become friendly, clear in speaking, thinking before speaking and authentic self-respect for the fellow people. This verbal communication tests score ranges from 20 to 140. Verbal communication is significant to perform effectively within a team. The result of the verbal communication came with 76. There are four slabs in the results category. My score fell into the category of second group (between 51 and 80) as my score was 76. This result showed that I have communication skills, but these communication skills are not well-developed. I am aware of my limits and I need personal development to improve my verbal communication skills. Non-verbal communication skill test Non-verbal communication is important as facial expression, eye-contact and gesture of the leaders or managers to understand the tone of the communication. Non-verbal communication skill test had eight questions and fortunately I managed to give all answers right. Therefore, I got the score between 35 and 40pts. This score showed that I am an excellent communicator. This score also showed the potentiality of me that my gesture can make people understand what I intend to communicate. Presentation skills test The presentation skill is part of the business requirements and the presenter needs to impact on the audiences. Presentation skill test had 14 statements to answer and I gave my responses. The result came with score 50. This score interprets that my presentation skill is just okay and the presentations are probably just average. I am an average presenter and I may not leave a good impression to the audiences. My message is essentially non-existent and my message is just likely to be soon forgotten. Therefore, I need to work on this skill in order to improve my presentation skill to become an excellent presenter. Self-perceived Communication Competence Scale (SPCC) test While doing this test, I was a little bit confused at first. There were 12 statements; I had to give my responses on the scale of 0 to 100 for each of the statement. I did the same however, I had to compute the sub score and I also had to add the percentages for the items. There are 7 subcategories in this test. I had to compute all the seven categories. In public, my score was 85. I calculated the other categories as well, meeting (75), group (83.3), dyad (90), stranger (73), acquaintance (86) and friend (90). My score is not higher, it was average. This score suggested that I have average self-perceived communication competence with basic communication context. Two communication issues In verbal communication self-assessment test, I managed to score less than 80. This showed that I have issue in verbal communication. Difficulties in communication and speech in public are common for many people and it is referred to as intellectual disability. I might face lack of stimulation in communicating verbally or I might face lack of confidence while I speak in public. Verbal communication is necessary while working within a team. Some people become excessive conscious when people work with people who are from different culture and language background. Presentation skill test showed that I have issues with making a presentation and I am not a good presenter at all. In business, the presentation is needed to persuade the clients or customers outside the organisations. In inside the organisation, managers or leaders present the company's financial matter, cast the vision of the organisation to the employees through the presentation. Presentation making skill as well as the good tone of voice, attitude, smile and audience attraction skill all are needed to be a good presenter. I need to be a good presenter as I lack in showing information through the presentation, I cannot persuade people properly and I may lack the motivation to persuade the people through oratory power. Reflect on two recent professional interactions In my previous organisation, I had to take the clients' call sometimes when my co-workers were absent. I used face lack of verbal skills when my manager asked to take a call from the clients. The clients were of various nationality and they had different moods and tone. I became extremely conscious about my words and I faced lack of stimulation in communicating verbally. I listened more rather I answered them back and I felt difficulty in making proper professional tone during the calls. Choosing the right words and assembling them in the right order became a challenge for me. I was an internship for two months and that time, I had to deliver a presentation in front of my colleagues and managers. I stepped on the stage and I saw almost 300 people were staring at me. I got nervous and tone became feeble. I could not deliver my presentation well even though I had prepared my presentation well. It was 10 minutes presentation and I ended up the presentation only after 7 minutes skipping some parts. During questions-answers session after the presentation, I felt terrible lack of confidence Verbal communication As opined by Ng Bradac (2013), verbal communication is about sharing information among the people and the interaction must be made with spoken words. In staff meetings, telephonic discourse, meetings both formal and informal are conducted using verbal communication. Verbal communication is very important for an employee to work as a team and work as a team member. In addition, leaders and managers possess the verbal communication skill as their oratory motivates the subordinate to work properly. As suggested by Mundy et al., (2016), organisation's image is portrayed through the employees' communication process. Organisations can use top-down communication and it can also use horizontal communication as well. Lack of verbal communication fosters hampering in a business relationship with customers, suppliers and other stakeholders. Effective verbal communication leads to a good relationship between employers and employees for enhancement of job satisfaction. Presentation skill Managers within organisations need to deliver a presentation on the quarterly or monthly basis as they need to present the reports, accounts and departmental project updates. In addition, senior-level employees have to deal with clients where they need to deliver on product or service descriptions for selling. Business deals are done with a presentation where the orators need to be persuasive with motivation. According to Alberts, Nakayama Martin (2015), preparing persuasive presentation can help to win the audiences heart and delivering this with proper tone, smile, smile and right attitude can win the brain of the audiences. Sometimes, business managers make a presentation to motivate the sales team and presentation celebrates some aspects of the culture of the business. As mentioned by Jolles (2017), no man is a born orator, each of the individual needs to learn how to present his offering in front of the audiences. Managers use their presentation skills to grab the attention of the audiences, stimulate the imagination, inspire the confidence of the audiences and develop the understanding. Theoretical understanding of communication Aristotle developed an exclusive linear model of communication, only for oral communication. This theoretical perspective of communication was the first and it was proposed in the year 300 B.C. This theory proposes the linear communication that starts with the speaker. As stated by Jensen (2016), Aristotle's communication model is referred to as speaker centred model as the speaker has the most important role in the communication process and role of the audience is mere passive in this communication. The speaker needs to influence the audiences by the speech and target audience judge the situation. The speech of the speaker needed to be prepared beforehand, so that the audiences of the speech gets involved with this and persuaded accordingly. Communication theory follows the framework: Mechanistic: This process attempts to make communication as a perfect transaction between sender and receiver of the message. Psychological: This process considers the communication as the way to sending the message to the receiver and this process tries to navigate the feelings of the receiver when the receiver gets the message. Social: This process is considered as the sharing and creating the meaning through information. The social process of communication is different as ideas and truths are constructed and invented through the social process of communication (Knapp, Vangelisti Caughlin, 2014). Shannon and Weaver's model is the key concept of communication function. Their model initially consisted of four parts, sender, channel, message and receiver. They proposed this communication process while working in telephone and radio technology. The sender of the message was the telephone speaker, the channel was the telephone and receiver was on the opposite party who was listening. According to Liu Fraustino (2014), communication can be termed as sending or receiving the information. Models of communication This model of communication was invented by Wilbur Schramm in 1954 and said that communication is a two-manner process. Each sender and receivers are responsible to receive and send the message. The message wishes to send after encoding, therefore, the sender of the message is referred to as Encoder. The encoded message desires to decode through the receiver, therefore, the receiver is known as Decoder (Writh et al., 2017). There are unique components of this version and sender is the person who sends the communication and this individual may be called transmitter as nicely. The encoder is the man or woman who converts the verbal exchange to be dispatched and decoder receives the message. The decoder converts the language of the message to a basic know-how. The function of the interpreter is sizable as the person attempts to make out and examine the message. Interpreter and receiver is the same character (Hybels, 2014). Encoding assumes to be an important part of beginning the manner of communication and changing the message into statistics is tough. Schramms version shows how the message is transferred to a group while interpersonal communication takes place and this version runs conversation as a never-finishing technique. As stated by McQuail Windahl (2015), communication process includes the act of conferring the knowledge among the parties. The forms of communication may depend on abilities of group communicating and this process can be referred to as information transmission. Berlos Communication model David Berlo conceptualised this model of communication and this model is also referred to as Sender-Message-Channel-Receiver Model. Sender starts the communication process and senders message is related to the communication skills, attitudes, knowledge, culture and social systems. A communication skill of an individual affects the process of communication and senders attitude reflects on the receiver. Next, message is the core matter that is being sent to the receiver by the sender. Message can be audio, text, video or other media. The key elements of the message are content, factors, treatment, code and structure (McQuail Windahl, 2015). Channels of the sending message can be like telephone, internet and five senses of the human beings. Five senses of the human beings are associated with hearing, seeing, tasting, smelling and touching to the people. At the last, receiver gets the message that is being sent by the sender and receiver believes that pattern of all factors must be ment ioned to sync the communication process. Communication skills, knowledge and social systems may not create the same effects if the sender and receiver are not in the linear process. As argued by Patton et al., (2017), in the Berlos model, there is no feedback policy and it is a linear model communication, two way process cannot be possible. Triandis theory of interpersonal behaviour Significant behaviour of the people is related to the four factors, contextual factors, attitudes, personal capabilities and habits (Petersons Khalimzoda, 2016). As opposed by Shockley-Zalabak (2014), in interpersonal behaviour, two factors play the major role, first is social factors and second one is emotions in the workplace by the employees. Significance of past behaviour is important in the present for the individuals in the workplace as it can shape the present motivation. Habits of the people can also mediate the behaviour of the people that influences by facilitating condition (Stread, 2013). Behaviour of the people is related to the intention of the individuals and partly the habitual response. The individuals cannot avoid the situational constraint as intention of the people in workplace can influence by effective behaviour and social factors. The behaviour in the workplace can be defined as deliberative, not fully automatic. Moral beliefs can impact on shaping the behavio ur of the people and it drives the emotion of the people and it creates limitation to the cognitive factors. Social factors in the situation is related t the roles, norms and self-respect, on the other side, emotional responses are related to the decisions of the people (Thatcher Evia, 2017). Rational-instrumental evaluations are included both negative and positive emotional responses. Individuals need to communicate properly and communication shapes the interpersonal behaviour as well. Action plan This part is based on my betterment plan for communication development. In the previous section, I have identified two of my communication issues that are verbal communication issues and presentation skills. For this, I am going to develop an action plan for 6 months (24 weeks) to improve my communication. Therefore, within this scheduled timeframe, I am going to achieve my desired goals. Short courses Short-communication courses can be very helpful for me to develop my communication and it will assist me in the workplace as well. These short courses on communication are mainly professional courses and I will complete these courses within 6 months of time frame. CQUniversity offers professional short courses to the young professionals to upgrade the skills and talents of the individuals. I would like to do courses on Assertiveness and Communication (3 months) and Adult Community Education (3 months). Individuals who are above 15 years of age can join in these courses and these six-eight week courses provide knowledge of communication that would further help in small business, automotive, IT and hospitality sectors. In addition, I would like to take a short course on Basic Computer Skills where I can learn about making a perfect presentation using Microsoft Office software and other upgraded software. In addition, I am going to enrol my name in academic masters' degree on Masters in Communication from CQUniversity that would definitely help me to improve my verbal communication and face-to-face conversation. This course can be done in 2 years for full-time and 4 years of part-time and this course will help me to develop my professional communication with discipline-specific employers. Reading plan Reading books always provide a person with confidence and makes the person knowledgeable. The proper reading plan can improve my communication skills and I make a plan that I will complete a book within a week. I will read quality books from renowned authors. I will read A Language of Life' by Marshall Rosenberg and I will also read TED Talks' by Chris Anderson. Furthermore, my reading plan contains Active Listening' by Emilia Hardman and The Power of Self Confidence' by Brian Tracy. Maintaining personal journal I will keep a personal journal where I will keep my improvements in date basis. Keeping a daily journal helps me to keep the account of activities and it will also help me to monitor my improvements and growth. Personal journal assists an individual to stretch the IQ and it evokes the mindfulness. Maintaining personal journal boosts emotional intelligence and it also enhances the comprehension and memory. I will share my emotion in this journal and it will eventually improve my communication and strengthen my self-discipline. Identification of mentor Having a mentor can act as a catalyst to improve my communication skills. I will also provide benefits of solving my error while communicating. Tim Harley was my teacher when I was in my school days. He used to teach us English and he taught Communicative English in higher classes. He was an excellent orator and he has gift of the gab. He has his YouTube page where he shares his tips on communication improvement. I will join his class as he lives near our surrounding as well. I will join his training classes during the afternoon in a weekly basis. Tim Harley may help me to improve my verbal communication and he can inject me with motivation and self-confidence. Gantt chart: Set of Activities Week 1 Week 3 Week 6 Week 10 Week 16 Week 24 Proper Reading plans Keeping a personal journal for communication improvement Taking short crash-courses of communication Training under a mentor (Tim Harley) Starting implementation communication for professional Taking admission for Post-graduation courses on communication Table1: Gantt chart (Source: Self-developed) Reference List Adnan, Y. M., Daud, M. N., Alias, A., Razali, M. N. (2017). Importance of soft skills for graduates in the real estate programmes in Malaysia.Journal of Surveying, Construction and Property,3(2), 23-26 Alberts, J. K., Nakayama, T. K., Martin, J. N. (2015).Human communication in society. Sydney: Pearson. Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research.Journal of Consumer Psychology,24(4), 586-607. 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